Leading personalized internet radio station uses Fusion ioMemory solutions to expand frequently-accessed cache capacity without scaling system cost and complexity.
Pandora is personalized radio, combining the attributes of “original” radio and magnifying them with a combination of proprietary personalization technology and Internet technology—enabling a level of personalization and discovery for each and every individual. Pandora is available everywhere consumers are via a variety of connected devices, such as computers, mobile phones, tablets, automobiles, and TVs. Pandora accounts for more than 69 percent of Internet radio listening in the U.S. today.
Pandora maintains a large caching farm for frequently accessed content to ensure the seamless listening experience its customers have come to expect. Aaron Porter, Pandora’s Director of System Administration, described the challenge Pandora’s growing popularity presented to its caching tier: “Quality audio delivery to our many listeners is a major part of our production operation. In order to provide the best listening experience to more than 125 million registered users, we needed a solution that offered greater scalability and reliability.”
As part of an innovative company that’s changed the way many listen to radio, Aaron and his team were confident they could find a solution that could:
After hearing about SanDisk’s Fusion ioMemoryTM solutions through product reviews in the press and by talking to peers, Aaron decided to give the Fusion ioMemory ioDrive® cards a try. Aaron and his team were impressed with the results.
More Cache to Support More Music Lovers
In the world of caching, size matters. Pandora had been investing in servers loaded with RAM to ensure a quality user experience. Aaron found that ioDrive cards proved a better alternative without compromising quality.
“The ioDrive cards perform as well as our RAM caches, but offer 10 times the capacity per server,” Aaron said. “Our total frequently accessed music cache now holds 10 times the songs it used to, which both enhances existing user experience and gives us plenty of headroom for future growth.”
Aaron noted how the ioDrive solution’s performance would slow its content delivery system’s scale out. “We currently assign each ioDrive device-based server at least five times the load of our SAS-based hosts. As we continue our rollout, we see no reason why we shouldn’t be able to get to seven or eight times the workload.”
Director of System Administration
Going Green without Compromise
In addition to improving cache performance and positioning Pandora for growth, the SanDisk-powered system also allowed Pandora to cut costs in many areas.
Aaron said, “The SanDisk-powered servers provide NAND flash cache with order- of-magnitude higher capacities than that of RAM cache. This allows us to continue to support our growing listener usage on fewer, smaller, and less power-hungry servers. “
In fact, the SanDisk-powered servers delivered 1.28TB of Fusion ioMemory cache per server, allowing Pandora to reduce per-server RAM needs.
Aaron also told us that using the SanDisk-powered cache allowed Pandora to reduce its server footprint by about 40 percent—a move that resulted in an instant ROI on repurposed servers, lowered the content system’s power and cooling costs, and reduced maintenance overhead.
Aaron explained how moving data from hard disks to ioDrive cards resulted in a more efficient and overall cost-effective system: “We now store all the most frequently requested songs from our music archive on ioDrive cards. We have stopped using SAS spindles for content delivery, which has extended the usable life of our disk-based systems by months, if not years,” Aaron said. “In the first quarter that we’ve run them, the ioDrive cards allowed us to delay purchasing 50 disk-based content servers—at least 1,000 SAS spindles.”
Expert Solutions Support for a Simpler, Lower-Maintenance System
When asked about implementation, Aaron noted the benefit that the SanDisk team’s industry expertise provided. “It was immediately obvious that SanDisk had an understanding of our technology needs and were willing to work with us to put together a solution that met our particular environment’s needs.”
The SanDisk team worked with Pandora’s VAR to design and test the servers for physical layout and airflow. Pandora then worked directly with SanDisk support to determine the appropriate ioDrive formatting. Aaron’s team was also pleased with the reduced number of possible disk failures with the new system.
Implementing Fusion ioMemory solutions gave Pandora the following benefits:
Pandora gives people music they love anytime, anywhere, through connected devices. (OK, we’ve added comedy as well so we’re also up for playing some jokes you’ll love.) Personalized stations launch instantly with the input of a single “seed”— a favorite artist, song or genre. The Music Genome Project®, a deeply detailed, hand-built musical taxonomy, powers Pandora’s personalization using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the United States turn on Pandora to hear music they love.
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