MOBILE WORLD CONGRESS SHANGHAI, China – June 29, 2016 – Western Digital® Corporation (NASDAQ: WDC), a global storage technology and solutions leader, today introduced a new suite of 256 gigabyte (GB) microSD™ cards, which includes the new 256GB SanDisk Extreme® microSDXC™ UHS-I card – the fastest microSD card in its class. The new suite of cards also includes 256GB SanDisk Ultra® microSDXC UHS-I card, Premium Edition, the first 256GB card optimized for mainstream consumers. The new additions deliver leading speed and capacity in a fingernail-sized card, giving smartphone, drone and action camera users the performance and capacity they need to capture professional-grade videos and photos without worrying about running out of space on their device.
“Our microSD cards are now at the center of many consumer devices, and we’re excited to not only raise the bar with the launch of the world’s fastest microSD card, but to also offer a family of 256GB microSD cards that give consumers the flexibility they need to capture life at its fullest,” said Dinesh Bahal, vice president of SanDisk product marketing, Western Digital. “As a leading global storage provider with one of the most trusted flash brands, we take pride in transforming the way consumers capture, store and share their content.”
Whether taking pictures, shooting 4K UHD or Full HD video, or storing high-fidelity music, the new 256GB cards give consumers the freedom to capture and carry a massive amount of content on their devices without concern about storage limitations.
“At DJI we focus on creating easy-to-use drone technology for consumers to capture everyday exploration and photography, and our customers need quick and reliable access to their high quality aerial footage,” said Eli Morgan Harris, strategic partnerships, DJI. “With the new 256GB SanDisk microSD UHS-I cards, they now have greater flexibility to capture their content on high-performance storage and the peace of mind knowing they can continue shooting when it matters most.”
The Ultimate Combination of Capacity and Performance
The 256GB SanDisk Extreme microSDXC UHS-I card delivers unmatched transfer speeds of up to 100MB/s**, allowing users to save time transferring large files, as well as write speeds of up to 90MB/s** for rapid capture of photos. Users can record an estimated 14 hours of 4K UHD video1 on the 256GB card, making it ideal for high-performance drones, action cameras, and 4K-capable smartphones, among other devices.
The 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, is ideal for Android-based smartphone and tablet users who don’t want to worry about running out of space on their devices. The new card is capable of storing more than 24 hours of Full HD video1, and also features premium transfer speeds of up to 95MB/s**. At this speed people can move files quickly – up to 1,200 photos in just one minute2.
Built to perform in harsh conditions, the new cards3 are also waterproof, temperature-proof, shock proof, and X-ray proof. Additionally, the SanDisk microSD card line up is compatible with the SanDisk® Memory Zone app for Android™, giving users an easy way to manage and back up content on their device. The app is available for free through the Google Play™ Store4.
Heritage of Memory Card Innovation
The new suite of cards is the latest breakthrough offering to join the cutting-edge SanDisk portfolio of mobile memory solutions. The first to introduce 128GB and 200GB microSDXC, and 512GB SDXC™ high-capacity cards, SanDisk continues to pioneer technology that keeps up with consumers’ evolving storage needs.
Pricing and Availability
The 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, will be available worldwide in August 2016 with a U.S. MSRP of $149.99. The 256GB SanDisk Extreme microSDXC UHS-I card will be available worldwide in calendar Q4 2016 with a U.S. MSRP of $199.99.
The complete line of SanDisk microSD cards can be purchased at more than 300,000 retailers worldwide.
About Western Digital
Western Digital Corporation (NASDAQ: WDC) is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with customer-focused innovation, high efficiency, flexibility and speed. Our products are marketed under the HGST, SanDisk and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers. For more information, please visit www.hgst.com, www.wd.com, and www.sandisk.com.
SanDisk, a Western Digital Corporation (NASDAQ: WDC) brand, provides trusted and innovative flash storage products that have transformed the electronics industry. SanDisk’s quality, state-of-the-art solutions are at the heart of many of the world's largest data centers, and embedded in advanced smartphones, tablets and PCs. SanDisk’s consumer products are available at hundreds of thousands of retail stores worldwide.
For the latest SanDisk news visit www.sandisk.com, or find us on our social channels:
©2016 Western Digital Corp. or affiliates. All rights reserved. SanDisk, SanDisk Ultra and SanDisk Extreme are trademarks of Western Digital Corporation or its affiliates, registered in the U.S. and/or other countries.
The microSD, microSDXC and SDXC marks and logos are trademarks of SD-3D, LLC. Android and Google Play are trademarks of Google Inc. All other trademarks are the property of their respective owners.
*1GB = 1,000,000,000 bytes. Actual user storage less.
** Based on internal testing; performance may be lower depending upon host device interface, usage conditions and other factors. 1MB=1,000,000 bytes.
1 Approximations; Results and 4K Ultra HD (3840x2160) / Full HD (1920x1080) video support may vary based on host device, file attributes and other factors.
2 Based on 4.1GB transfer of photos (avg. file 3.5MB) with USB 3.0 reader. Results may vary based on host device, file attributes and other factors.
3 Card only. See www.sandisk.com/proof for additional information and limitations.
4 Download and installation required.
This news release includes forward-looking statements, including the expected availability and performance of SanDisk Ultra microSDXC UHS-I card, Premium Edition and SanDisk Extreme microSDXC UHS-I card. Risks that may cause these forward-looking statements to be inaccurate include among others: our product offerings may not be available when we expect or in the capacities or with the performance characteristics that we expect, or the other risks detailed from time-to-time in SanDisk Corporation’s and Western Digital Corporation’s Securities and Exchange Commission filings and reports. All statements made in this news release are made only as of the date of this release. Western Digital undertakes no obligations to update the information in this release in the event facts or circumstances change after the date of this release.
SanDisk, a Western Digital brand