MultiMediaCard Built Into World's First Wrist-Type Wearable MP3 Player
LAS VEGAS, NV, January 6, 2000 - SanDisk Corporation (NASDAQ:SNDK) announced today that it will supply Casio, Inc. with its stamp-size MultiMediaCard for storage of MP3 audio in the WMP - 1V Wrist Audio Player, the world's first wrist-type wearable MP3 player. The wrist player was introduced today at the CES trade show.
The Wrist Audio Player features a built-in 16MB (megabyte) flash memory MultiMediaCard that enables the highly portable device to store and play up to 66 minutes of recorded sound and music. The MultiMediaCard, which SanDisk co-invented, is currently available in 8, 16 and 32MB capacities with 64MB available in 2000.
Casio, a widely-recognized innovator in consumer electronics products, advances the state of the art in "wrist data devices" with its Wrist Audio Player. The Wrist Audio Player enables consumers to download MP3 format files to the device from the Internet or from their favorite music CDs, created using commercially available MP3 file creation software. Using the included stereo earphones, the Wrist Audio Player now makes high-fidelity digital music available just about anywhere and anytime.
"We are proud that an industry leader such as Casio has selected SanDisk's MultiMediaCard for use in the WMP-1V Wrist Audio Player," said Nelson Chan, senior vice president of marketing at SanDisk. "Innovative products, such as Casio's Wrist Audio Player, clearly demonstrate how our advanced flash memory solutions are making a new generation of ultra-portable consumer electronic products possible. With some 40 announced Internet music players already using the MultiMediaCard for audio storage, we believe that the MultiMediaCard has emerged as the standard music storage card in the fast growing digital audio market."
Weighing only 70 grams, the Wrist Audio Player enables users to store approximately 33 minutes of CD-quality sound, 44 minutes of near CD-quality sound, or 66 minutes of FM broadcast-quality sound on the built-in MultiMediaCard. In addition, a high-speed built-in USB interface enables users to download a four minute audio track in as little as 70 seconds.
The Wrist Audio Player leverages the MultiMediaCard's low-power design enabling users to enjoy approximately four hours of continuous playback when the device's rechargeable lithium-ion battery is fully charged. Other advanced features include a Flashback Title display that scrolls through song titles and artists, as well as Animated Motion Graphic characters that move in one of 10 different styles according to the song being played.
SanDisk's MultiMediaCard relies on solid-state memory to deliver rugged and reliable performance to low power, battery-operated devices. With no moving parts, the MultiMediaCard ensures that music players never skip and that sound quality retains its original fidelity with repeated play and re-records. The memory card continues to be rapidly adopted by applications in markets as diverse as smart phones, digital video, industrial handheld computing and Internet music players.
SanDisk Corporation, the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.
The matters discussed in this news release contain forward looking statements that are subject to certain risks and uncertainties as described under the caption "Factors That May Affect Future Results" in the company's annual report on Form 10-K and quarterly reports on Form 10-Q, filed with the Securities and Exchange Commission. The company assumes no obligation to update the information in this release.